Because of the low awareness of the RAF Regiment they decided to a direct marketing campaign to 20’000 males between the ages of 18-24. They received condoms mounted on cards with the slogan: “Apply to weapon when on manoeuvers” as you can see on the picture below.

The tongue-in-cheek creative concept involves a condom as it’s part of every day life in the RAF Regiment. For example, Non-lubricated condoms make excellent water carriers and are very light and compact when not in use. In fact there are many, many military uses for a condom as the rest of their letter shows:

• Stop bleeding
• Prevent sand, dirt and water getting into wounds
• A condom placed over the barrel of a gun helps stop sand and dirt jamming the weapon
• Filled with water it’s an emergency water carrier
• Inflate them for good small arms targets
• Use in emergencies as surgical gloves to help prevent infection spreading
• Great storage covers for anything small that must be kept dry (flaes, matches, etc)

Emily White, Senior Direct and Relationship Marketing Manager at COI, said: “We felt the creative idea of using the condom would appeal to the target audience and hopefully encourage them to think about the RAF Regiment in a different way rather than just at face value. We’re confident the DM will help raise the profile of the RAF Regiment with the target audience as well as give people a clear understanding of its role.”

How can John McCain possibly oppose condom use?

Picture credits Mark Surman

Now to get hold of these emergency condoms either your physical or mental health must be likely to suffer as specified by the Fraser Guidelines. Actually condoms are the ultimate survival kit anyways. With the rigth education you can start a fire or create emergency water carriers. Isn’t that what the scouts are about (there you have it critics!)? But of course it’s not just about condoms:

The new guidance covers sensitive issues such as where to obtain contraception and pregnancy testing and what a Leader should do if they suspect a young person feels they are being exploited or coerced into a sexual relationship. The new advice also includes guidance on activities that Scout Groups can include in their programme in order to promote sexual health.

I probably don’t have to mention that this move has alarmed traditionalist claiming that this move could inspire young people to have sex earlier. It is interesting to note that some of the critics are not alarmed by the fact that Britain has one of the highest teenage pregnancy rates in Europe.

Via DailyMail/Sarah Harris

Burnley FC and The Condom Collective are handing out club branded condoms at their home matches as part of a sexual health campaign. And if there was any doubt about the reception of this campaign and the general idea of club branded condoms: the Burnley FC fans thankfully picked up all of the 3000 Durex condoms handed out by sexual health workers this weekend.

This is certainly a good idea and it’s hard to believe that this was nationally seen the first time ever a football club handed out self-branded condoms considering the fact that the target group is attending the games (16-24 year olds). Let’s just hope that they’re actually going to be used and don’t end up in a display along with the other Burnley FC merchandise.

Who still doubts that football has anything to do with condoms, please have a look at what Capetown players do with them.

Via Burnleyexpress/Burnleycitizen