French Domino’s Pizza restaurants have sent out an interesting night box containing a music CD, a poster, a t-shirt and the good old condom along with the pizza. The action has already ended but I thought this was an interesting way of spreading awareness and doing marketing at the same time. The campaign was launched together with the French viral marketing agency TriBeCa. I’m mentioning this pizza-condom marriage because I think trusted brands can do a lot in spreading awareness and at the same time profit from it. That’s just what we’re trying to do at the time for the Coke Action.

Via marketing alternatif.