Storing condoms in the right place when going out is a stiff subject. After all you don’t want it to stick out of your wallet or in any other unsafe place. UK’s King Apparel suggests you to have your condom in your jeans in an inside stash pocket.

King is a streetwear label and as such they are in a great place to tackle teenage pregnancies and STD’s in the 15-18 year age range. To achieve the best results they partnered up with Want Respect? in 2007 and presented the jeans with a condom pocket I mentioned before.

Now, two years later, all of their jeans and shorts come with the pockets as a standard. What a success.

Here’s what King say about the project:

The project is a couple of years old now, but King wanted to de-stigmatise taking a condom out on a night out as it looks like the guy thinks he’s going to get lucky, when all he’s doing is being prepared – you never know… But they gave away a lanyard with a condom as well in the stores that stocked the jeans, they came attached to the jeans.

The King Apparel Jeans

Jeans Pocket

Shorts Pocket

By the way the pockets are branded with the heart shaped Want Respect? logo (as you can see in the pictures above) that has been designed by graffiti legend Mode2.

And Here’s the link to the complete lineup of products by King Apparel.

Thanks and via Robin.

Here’s the whole story. The 7 celebrities are:

• Ashley Judd, actress
• Ethan Hawke, actor
• Margaret Cho, comedian and actress
• Dania Ramirez, actress
• Marc Ecko, fashion designer
• Dita Von Teese, model, burlesque performer and spokesperson for MAC Viva Glam
• Tera Patrick, adult film star

Their job was to transform the regular LifeStyles packaging into works of art. The exclusively designed condom boxes are available now in the LifeStyles Celebrity Pop Art Auction (1st to 5th of December) on ebay (with all proceeds being donated to YouthAIDS). Let’s have a look at the results. You can click on the pictures to go and start bidding.

Ashley Judd LifeStyles Condom

Ethan Hawke

Ethan Hawke’s condom collage.

Margaret Cho

Fashion accessory by Margaret Cho.

Dania Ramirez

Marc Ecko

Marc Ecko’s fashion condom.

Dita Von Teese

Dita von Teese bling bling condoms.

Tera Patrick

All winning bids will also receive a box of LifeStyles SKYN condoms. So, let’s see how much these celebrity designed condoms are worth. One thing I would’ve loved to see though is the motivation behind the designs. Something more personal on the cold white ebay auctions? Which one is your favorite?