Durex has announced a winner in its durexhibit campaign. The first prize goes to Samuel Michael with his “love is blind campaign“. And I must say I’m impressed to say the least.
The Durexhibit poster competition has been open to anyone between the ages of 16-24. The aim of the posters was to persuade other young adults to think twice before risking unprotected sex. Over the past few months, entries have been uploaded and displayed on durexhibit.com for public voting and comments from others of the same age.
The top 20 were selected and the final voting showdown has resulted in Samuel coming out on top by far. His works will now be featured in an email campaign geared towards other young people of his age. What a great and cost effective move by Durex. Let us have a look at Samuels works:
I Love Syphilis
I Love Chlamydia
I Love Pregnancy
I Love Herpes
If you’re interested in the rest of the works, visit www.durexhibit.co.uk.
Via Buzzing Bees.
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Wow this kind of campaigns are really direct, sure love is blind and will make us do things that we will regret in the future.
Posted by: Trinity | November 5, 2008 at 6:15 pm