I'm constantly on the lookout for creative, interesting or innovative design solutions for the topic of safe sex or condoms. Last year I discovered two talented designers with appealing designs and now's the time to show you what I found.
Robert Daniel Nagy and Mads Jakob Poulsen made In Your Pocket for a Danish design competition for young designers under 29. The goal was to create an appealing package for three condoms to be given away for free by the Danish non-profit Sex & Sundhed.
The target group were young people from 15-25 years of age. Each team participating in the competition consisted of two people, and was allowed to hand in no more than two proposals (they had to be done withing 24 hours).
Considering the short time frame I think the results are great. The concept In Your Pocket won the competition.
This is what the designers say about their creation:
IN YOUR POCKET - This features a minimal designed pocket-shaped sticker holding a condom. Isn't it weird, that every time you go and buy condoms in the supermarket, many people have a tendency to hide the condoms under other groceries when checking out at the register? It ought to be the complete opposite! The design is simple and iconic. The message is clear: Don't hide your condoms, show them off! The sticker can be placed on clothes, cars, bathroom walls - where ever you like! Rather than hiding the condoms in the back pocket, wear them with pride!
In Your Pocket Design
In Your Pocket Design Detail
In Your Pocket Design Detail 2
Girls Tagged
Street Lamp Tagged
Car Tagged
In the coming weeks I'll also publish their other contest concept, which I thought was a very interesting (and call me blind but I see only one condom in this packaging, remember it was supposed to hold 3) approach to share awareness and at the same time teach the user visually.
In the meantime why don't you check out another cool Danish creation: The Cucoon Condom Dispenser.