This is an award-winning tv condom commercial from the Belgian condom brand Zazoo. It shows a father with his son at a store. After a while, the kid wants some sweets but after a no, the dad gets a pretty embarrassing show.
People are staring at the situation, which makes the father feel embarrassed and sorry. The obvious conclusion for the condom brand was to say:
The ad has won some of the most important awards in advertising like a Silver Lion at the Cannes International Advertising Festival of June 2003, a Golden Shark at The Shark Awards at Kinsale/Ireland and Gold at Eurobest 2003!