The Royal Air Force Regiment sent out 20′000 condoms this year in an effort to attract recruits. The RAF Regiment is the RAF’s specialist infantry unit trained and equipped to protect military aircraft, people and bases.
Because of the low awareness of the RAF Regiment they decided to a direct marketing campaign to 20′000 males between the ages of 18-24. They received condoms mounted on cards with the slogan: “Apply to weapon when on manoeuvers” as you can see on the picture below.
The tongue-in-cheek creative concept involves a condom as it’s part of every day life in the RAF Regiment. For example, Non-lubricated condoms make excellent water carriers and are very light and compact when not in use. In fact there are many, many military uses for a condom as the rest of their letter shows:




















