
MTV’s Staying Alive Foundation and The Body Shop have launched the extended HIV prevention campaign Say Yes to Safe Sex last week. We have the pics of the NYC launch event with – Durex and Solange Knowles.
The Body Shop and Solange Knowles launched the campaign coupled with free in store Durex condom hand outs as part of the global HIV/AIDS safe sex campaign in conjunction with MTV Networks. To get lips moving about this vital issue, The Body Shop now sells their “Tantalizing Lip Butter” to help raise funds for HIV/AIDS awareness and prevention.
Approximately $5 from every purchase of the fruity lip butter will benefit the Staying Alive Foundation, a charity empowering young people around the world to protect themselves and their communities against HIV and AIDS.
To make sure the campaign reaches as many people as possible they have now opened the dedicated interactive site www.yestosafesex.com to involve visitors and encourage them to share the word (through facebook in particular as it seems).








