The ONE Condoms brand launches a second edition of their successful Campus LifeGuard program which finished with over 600 registered LifeGuards from universities across the US (for the academic year 07-08). For the new LifeGuard 2.0 the program has been slightly modified and now includes virtual and real life street teams, additional quizzes and a greater number of prizes.
ONE LifeGuards earn points for participating in the program. Last year’s winner James Dolan of Westfield State College in Westfield Massachusetts for example, earned over 24,000 points by participating and coordinating quiz drives, attending health fairs and encouraging his peers to take part in the program, and participating in online outreach and awareness building about safe sex. For his efforts, Dolan received a $1,500 scholarship.
Interested students can participate as ONE LifeGuards by signing up. For their efforts students will get free condoms and merchandise for their schools. ONE condoms is known for their innovative approach and their condom wrappers that are designed by the crowd or maybe even by you?
Enjoy this post? Get future updates sent to you directly! Grab our email or RSS subscription.
I think this is an awesome concept and awesome brand. You can even join thier street team!
Posted by: Tracy | April 17, 2009 at 10:21 pm