And the award for the best Valentine’s Day window display goes to: Armani! Ok, granted, it’s a bit too early to tell, but the Armani Exchange store at Arden Fair Mall in Sacramento, California has already set some tongues wagging.
It’s a heart-shaped window display made of approximately 400 red condoms smiling at visitors on the first floor of the mall since the beginning of this week.
According to msnbc the condom heart is accompanied by the words “Give love get love,” “Practice safe love” and “Armani Exchange supports national AIDS fund.”
Update 3.2.09: As suspected, this is the regular display of all Armani Exchange stores and not only the one at the Sacramento mall. Thanks to Anna for letting us know.
Picture credits iirraa.
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Cool display… How funny would that be if they came to work one morning to find a few of the condoms missing? Ladies love the Armani clothes.
Posted by: FupDuckTV | February 2, 2009 at 7:00 pm
FupDuckTV nice to hear from you again. It looks lovely I agree! I’d like to know wether this is a one store display or if all the others have the same one too.
Posted by: Simon | February 2, 2009 at 11:18 pm
actually all armani exchange stores have it. its our new promotion…
Posted by: Anna | February 3, 2009 at 8:09 am
Hey there Anna, thanks for letting us know! If there are any other news, images etc. feel free to send them in!
Posted by: Simon | February 3, 2009 at 10:29 am
I personally find the display offensive and inappropriate. I recently was standing in line to order pizza when I looked at the display more closely and realized I was looking at pink condoms. Call me old fashioned, but I think it crosses the line just like a shirt I saw in another display window in the same mall last Halloween that said, “i vant to suck your boobs”.
I have heard theologians and biblical scholars say they cannot find America mentioned in the scriptures as it relates to the “end times” Is this because we become a nation of complacent, lukewarm people all in the name of “tolerance”?
Posted by: Tammy | February 4, 2009 at 2:37 am
I think the project is a great way to bring attention to an important cause and support a national AIDS charity. Hopefully, it will inspire and remind people of the importance of AIDS awareness and prevention through education. I applaud Armani Exchange for bringing attention to AIDS prevention awareness.
Pizza at the mall – i mean really…..
Posted by: Steve | February 4, 2009 at 1:35 pm
I don’t understand what your comment “pizza at the mall – i mean really” means. Are you saying you don’t believe me that the store is located next to a pizza place inside the mall? If not, then call Armani Exchange at Barton Creek Mall in Austin, Texas and ask them.
Posted by: Tammy | February 4, 2009 at 4:18 pm
And yet a suburban Detroit mall’s management won’t let the display be shown.
http://is.gd/iy0e
Posted by: MrDolomite | February 5, 2009 at 7:10 pm
@MrDolomite Why am I not surprised…
Posted by: Simon | February 6, 2009 at 12:10 am
Tasteless publicity stunt. Condom art? Great. Put it in a gallery, not in a mall where my 7-year-old daughter is.
Posted by: Jannie Funster | February 13, 2009 at 8:14 pm
While I understand parents’ concerns for their underage children, it’s a fact your children are growing up in this time. It can only lead to questions leading to educating them about life facts and pain and morbidity brought on by irresponsibility. The average patron in Armani Exchange is sexually active. It’s like a movie you may not want them to see- don’t take them to it. They can be lied to about imaginative holiday characters, but that won’t do nearly the damage that lying to them about serious medical conditions will.
Posted by: Tara | October 13, 2009 at 9:54 pm