Levi’s 69 with a Condom

On December 1st next Monday is World Aids Day. Therefore it’s a great time to write about some of the campaigns about HIV awareness.

Levi’s was one of the first companies worldwide to engage in the fight against HIV/AIDS more than 25 years ago. For several weeks prior to and during the week of December 1, Levi’s stores around the world are featuring signage and information about HIV/AIDS, and offering commemorative items consumers can wear to show their support for global attention to the issue.

Of course we were interested in some of the results and what you will find in the Levi’s stores these days. Many countries will have some of their own local campaigns. This is what Brazil’s Levi’s stores will have in stock from the first of December.

Brazil Campaign 69 com camisinha

69 Com Camisinha Levi's

This year in Brazil Levi’s invited 5 people from different areas to do t-shirts: Sérgio Magalhães (advertiser), Adriane Galisteu (TV hostess), Cako Martin (artist), BLuxo (fashion designers) and Miro (photografer). As already mentioned the t-shirts campaigned 69 com camisinha will be made available on December 1st. The profits will go to an organization called “Sociedade Viva Cazuza”.

Levi’s 69 com camisinha t-shirts
The 5 different t-shirt designs.

Levis 69 com Camisinha


Levis 69 Galisteu


Levis 69 Bluxo

Sergio Magalhaes
Look down, I’m using condoms.

Levis 69 Sergio Magalhaes


Levis 69 Miro


Levis 69 Cako

So if you’re in Brazil at the time you might want to support Levi’s ongoing efforts in fighting HIV. Since 1982 they have contributed more than $38 million to HIV/AIDS service organizations in more than 40 countries. The Brazilian campaign is made by Centoeseis and Duo Press.

Sincere thanks to Milton

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