Spreading condom awareness over the mobile phone is a recent interesting Indian condom campaign idea by the BBC World Service Trust with a lot of support by the Bill and Melinda Gates’ Foundation. The Bill and Melinda Gates Foundation does a lot in the area of disease prevention.
So what is the condom ringtone all about? It’s basically a ringtone which automatically spreads awareness when your phone rings by playing something like “condom, coooondom, condom”.
The ringtone is just one part of a multimedia campaign designed to reach 100 million people in India. This is nothing short of an impressive number. The campaign started back in December 2007 and is scheduled to be running for one year.
Update November 2010: The site is still up and running.
You can listen to the a capella ringtone right here and now. Click in the black section above and play the ringtone.
Via Digital Inspiration.