Durex recently released a clever (and hilarious) viral ad called Get it On, a video suggesting that you use condoms in all kind of situations.
The ad was done by Süperfad for Durex USA. Let’s just quickly dive in and let the creators do the talking. Scroll down the article to see the Get it On Video in full length.
Perhaps it would be best to call this an anti-viral, if only for the disease stopping potential. The new film for Durex, synonymous with the word condom in the UK, takes a decidedly comedic twist (um…position?) on encouraging the use of its products in the US. To create the animated frolic, agency, Fitzgerald+CO turned to the talent of Superfad who eagerly embraced the opportunity.
Above is a still taken from the video. It shows the dogs checking out each other in a typical fashion. Here are the final results:
Durex Get it On Viral
Get it On Outtake 1
Get it On Outtake 2
Get it On Outtake 3
The Short Story Behind
The ad is originally based on a shoot by photographer Arian Camilleri, whose excellent characters were ported into the durex short above (which were probably inspired by the earlier Durex Play) ads.
All picture credits Arian Camilleri and video credits Süperfad.
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Great post and that spot is hilarious – particularly when the threesome gets going! Check out Durex’s latest take with the superhero & condom @ bedroomheroes.com
Posted by: simonsays2 | February 25, 2009 at 6:42 pm
great xD it the same sound that i make every time xD
Posted by: Robin westgeest | March 7, 2009 at 4:18 pm
You’re doing something wrong there Robin;)
Posted by: Simon | March 7, 2009 at 5:29 pm
i absolutly loved the videos me and my fiance sat here and watched everyone
they are hilarious.
Posted by: spice | March 20, 2009 at 4:54 am
Yes, I think many are agreeing that this is an epic win for Durex. But really, Superfad did a great job.
Posted by: Simon | March 20, 2009 at 9:40 am
Just one comment – Brilliant!!
Posted by: Lock | October 16, 2009 at 9:44 am
Omg LMAO, this is serieus THE most funniest ad ive seen in years.
Serieus great work and i like to see more of this.
Posted by: Cherylla | November 3, 2009 at 11:16 pm
hahahha LMAO, really funniest advertising :)
Posted by: dinle | April 30, 2010 at 12:13 am
hahaha perfect :D
Posted by: mp3 dinle | May 17, 2010 at 1:06 am
OMFG i was fuckin blazed off my ass an that shit was the funniest things ever my boy pissed himself. fuck maken condom make more of these videos!!!!! LOVE EM
Posted by: Macro | May 30, 2010 at 2:53 am
Thanks for getting all excited there Macro! ;)
Posted by: Simon | May 30, 2010 at 12:13 pm