Durex with Ribs Guerilla Marketing

Who knew that signs for blind people could be used perfectly for condom marketing purposes? Such as happened here and done by McCann Erickson. Topographic signs before cross-walks or train tracks were used to paint over condoms with ribs and condoms with knobs. I think this is pretty clever.

Second image: Durex with knobs.

Durex with Knobs

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