I’m constantly on the lookout for creative, interesting or innovative design solutions for the topic of safe sex or condoms. Last year I discovered two talented designers with appealing designs and now’s the time to show you what I found.
Robert Daniel Nagy and Mads Jakob Poulsen made In Your Pocket for a Danish design competition for young designers under 29. The goal was to create an appealing package for three condoms to be given away for free by the Danish non-profit Sex & Sundhed.
The target group were young people from 15-25 years of age. Each team participating in the competition consisted of two people, and was allowed to hand in no more than two proposals (they had to be done withing 24 hours).
Considering the short time frame I think the results are great. The concept In Your Pocket won the competition.
This is what the designers say about their creation:
IN YOUR POCKET – This features a minimal designed pocket-shaped sticker holding a condom. Isn’t it weird, that every time you go and buy condoms in the supermarket, many people have a tendency to hide the condoms under other groceries when checking out at the register? It ought to be the complete opposite! The design is simple and iconic. The message is clear: Don’t hide your condoms, show them off! The sticker can be placed on clothes, cars, bathroom walls – where ever you like! Rather than hiding the condoms in the back pocket, wear them with pride!
In Your Pocket Design

In Your Pocket Design Detail

In Your Pocket Design Detail 2

Girls Tagged

Street Lamp Tagged

Car Tagged

In the coming weeks I’ll also publish their other contest concept, which I thought was a very interesting (and call me blind but I see only one condom in this packaging, remember it was supposed to hold 3) approach to share awareness and at the same time teach the user visually.
In the meantime why don’t you check out another cool Danish creation: The Cucoon Condom Dispenser.
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Is this supossed to be cool?!?
Is this the message to our children?!?
“Make sex, make more sex, do it whenever, wherever. Just use a condom.”
So the whole point is about using a condom?
What hapenned to sex being something special?
Why are you forcing it into being a routine?
What’s up with this brainwashing?
I don’t understand it!
The girls in the photo are approximately 15.
Why would you wear a condom on the shirt of a 15 year old child?
Mark the word: child.
You guys are sick.
Posted by: Valadis | February 13, 2009 at 6:16 am
LOL i actually would love ta get my hads on a whole bunch of these!! where i get them!!???
ima hand them to my friends and promote safe sex!! WOOT WOOT!!
Posted by: Justin | February 20, 2009 at 9:14 am
I don’t think they’re actually available now. Your best bet is to check on their website (and possibly ask google to translate).
Posted by: Simon | February 20, 2009 at 1:43 pm
Valadis,
Take a breather. Numerous studies have been done that show that promoting safe sex doesn’t actually increase sexual activity. It does increase safe sex however. You, like so many on the right, think that by showing a teen/adult a condom means that they will immediately pick up that condom and use it with the first person they see-which is totally ridiculous. We do everyone a disservice in this country by not promoting safe sex…thus we have the highest teen pregnancy rates/highest teen abortion rates…so it would seem that actually not talking about safe sex or tools of how to protect oneself from unwanted pregnancy, HIV, and STDs really doesn’t work (remember that whole 1 in 4 teenage girls has an STD article?)
So it’s not “sick.” What’s sick is not protecting each other and our parnters from that tri-fecta I mentioned above.
We need to get away from the mentality that sex is bad/evil/dirty and move to sex is natural and if you are going to do it be safe and here’s how…respect yourself and respect your partners!
The reality is that 15 year olds ARE having SEX and getting HIV and STDs and having unwanted pregnancies. So let’s do something about it! Let’s teach, empower, educate!
I love the idea and absolutely support it!
Posted by: Megan | February 21, 2009 at 4:40 am
Nice to have you on here Megan, welcome :)
Posted by: Simon | February 21, 2009 at 10:38 am
Uh Meagan. First of all it’s only YOU guys that have such a problem.
15 are you kidding me?!?
Here girls at 15 don’t even think about it. And boys at 15 just begin thinking about it.
And none of them imagines doing it. That happens years later, at 16, 17 or 18.
In Greece we are the most active country BUT our teens don’t loose their virginity at a young age. They wait for the right partner. Not drunk 13 y.o. sex like Denmark.
“…We need to get away from the mentality that sex is bad/evil/dirty and move to sex is natural and if you are going to do it be safe and here’s how…respect yourself and respect your partners! …”
NO! We shouldn’t promote sex as something routine, natural & normal.
We should promote sex as something SPECIAL & IMPORTANT.
That’s the problem with Scandinavian countries. Your teenagers think sex is a routine and that they can have it with whoever they meet in any given situation without any care.
*Clap clap* you should be proud of yourselves…not
Posted by: Valadis | February 21, 2009 at 12:17 pm
I am very much not kidding you. I should have also mentioned that I’m from the States-not from Scandinavian countries. Although Scandinavian countries do have much lower rates of unwanted pregnancies among teens and lower STDs rates. This is most likely due to their comprehensive sex education.
And there are a lot of countries that have this problem. Not just the States or European countries. It sounds like teens in Greece start having sex around the same time teens in the States do.
I think, in general, we have very different views on sex. I absolutely think sex is a natural thing that people want and desire-whether it’s with someone special or something in the moment…that’s for them to decide. Demonizing sex, however, is definitely not the way to go.
As a medical student, I have seen teens who did have sex with someone “special,” but still had an unintended pregnancy or STD.
The reality is teens are going to have sex. My point is that ads that promote safe sex-mainstreaming it into popular culture-is far better than telling teens abstinence until marriage or don’t have sex until later! Those messages just don’t work.
Condoms aren’t scary. High teen pregnancy rates, STD and HIV rates are scary. And like I said before, promoting safe sex works and has been shown (through excellent research) not to increase the frequency of sex but the amount of protected sex.
Posted by: Megan | February 21, 2009 at 5:21 pm
Listen up bitch.
Your bullshit don’t mean shit to me.
Sticking a condom on a girl is a moving “FUCK ME” sign.
So I don’t know what the fuck you’re talking about.
Posted by: Valadis | February 21, 2009 at 6:34 pm
Wow. Totally unnecessary.
I thought we were having a mature discussion of the ad, but I guess not.
Good luck to you.
Posted by: Megan | February 21, 2009 at 6:41 pm
A mature person doesn’t stick a condom on a 15 year old girl.
Freak.
Posted by: Valadis | February 21, 2009 at 6:45 pm
Look Valadis, we appreciate discussions of any sort on here. Your position is your position, but you need to accept that there are other opinions out there as well. So keep your insults to yourself, or shout them out your window in Athens. I appreciate that.
Posted by: Simon | February 24, 2009 at 10:55 am
Ok, but just for the info not every Greek person lives in Athens.
Posted by: Valadis | February 24, 2009 at 11:03 am
Cheers.
Posted by: Simon | February 24, 2009 at 12:02 pm
I think we need to look at the situation in total. Most European countries have lower ages of first coitus. Unfortunately, the lack of education given in the United States means that teens here must discover much of the information about sex and sexuality on their own. First coitus here hovers at about 14. Denmark’s youth DO NOT have drunken sex at 13 (well most don’t). I think that you have to think about the fact that HIV and other STI’s are still an issue and in a world where advertising has morphed into everyday life, we must find new ways to present information and influence behavior for public good (the definition of Social Marketing). Therefore, I think this is an excellent idea – and you can verify the ages of those young women later….let’s remember that they are models and most likely are above 18 which is a completely arbitrary measure of adulthood.
Posted by: Cris | June 10, 2009 at 8:15 pm
Valadis,
if you dont support safe sex,
dont bother coming onto this website that clearly does.
your views may be different, but if you think about it
abstinence sometimes is unachievable.
if you disagree.
look around, look at the numbers of infected, i think they speak for itself.
if you put a guy and girl together, the likelihood of them having sex is quite high. its part of nature, and there shouldnt be anything wrong with it.
if they cant abstain, then there must be measures to protect them.,
what better way than make “safe sex” cool?
Posted by: Kathy | July 26, 2009 at 2:37 pm