A Condom with a Longdrink

Update 8.7.08: The campaign had to be cancelled do to the problems mentioned in the text.

Finnish craft brewery and beverage manufacturer Mallaskoski and RFSU of Finland are offering a canned Gin Long Drink with a condom attached this summer. The condom is attached to the bottom of the can and covered with a plastic sticker seal saying “Enjoy with protection”.
The Gin Long Drink, that was originally invented for the Helsinki 1952 Olympic Games, is a very popular summer drink in Finland.

Funnily enough not everyone seems to enjoy this marketing campaign. Finland’s Product Control Agency finds Mallaskoski’s campaign questionable and has demanded an explanation.

Mallaskoski Condom Long Drink

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